I recently read an article by Practical eCommerce, a site dedicated to online merchants and internet marketers. The article is titled “PeC Traffic Report: The Direct Mail Solution” and focuses on increasing website traffic and overall conversion rates using Direct Mail.
It just goes to show you that time tested and proven direct mail marketing is still the most persuasive and, if done correctly, the most effective means of 1:1 marketing available.
You can read the article here:
PeC Traffic Report: The Direct Mail Solution
Posted by administrator at 11:01 am on March 5th, 2009.
Categories: Direct Mail, General Marketing. Tags: Direct Mail, internet marketing, marketing, Postcard Marketing.
Postal Service Releases Vision 2013
The Postal Service has released Vision 2013, its new five-year strategic plan that balances near-term priorities with long-term needs to adapt to changing customer need.
Read more here…
Economy-Driven Mail Volume Decline Contributes to Loss
The Postal Service finished up 2008 with a net loss of $2.8 billion as the economic slowdown lowered mail volume and as the Postal Service bore additional cost mandated by the Postal Act of 2006.
Read more here…
USPS Updates three IMB Technical Guides
The Postal Service updated three technical guides for the Intelligent Mail Barcode and added a new one. Customers are encouraged to use the guides and can find them at:
http://ribbs.usps.gov/files/fullserviceguides/
Read more here…
Posted by administrator at 11:32 am on January 8th, 2009.
Categories: Direct Mail. Tags: Direct Mail, imb, intelligent mail barcode, Mailing News, USPS, USPS Five Year Plan, USPS News.
We at Input Technology would like to thank all our clients and friends for giving us the opportunity to serve them this past year. 2008 has been a year of great change for us, both from a company standpoint and an industry wide standpoint.
The industry as a whole has changed tremendously over the past year. We have the USPS raising postage rates, and implementing new Move Update Standards. They also announced the planned implementation of the Intelligent Mail Barcode (IMB). We also have the economic struggles our country began to face. Those struggles have impacted the printing and mailing industries both.
We have, despite the ever changing industry, settled into our new facility. We’re beginning to grow our operations to match the new facility’s production floor and warehouse space. We are planning all necessary improvements to equipment to meet the needs of clients and grow our company. In addition, we are acquiring new technology and software to improve our solutions.
One notable improvement we made in 2008 was our decision to acquire Unlimited Full Service NCOA (National Change of Address) processing agreement. We have the ability to process any number of records in minutes through the USPS NCOA Database. This allows us to help our clients meet the strict demands of the new 95 day minimum Move Update Standards.
We look forward to 2009 for the opportunity to serve and provide quality/on-budget solutions to our clients and friends. We hope you have a safe and Happy New Year!
Input Technology, Inc.
Posted by administrator at 3:15 pm on December 31st, 2008.
Categories: Uncategorized.
