The concept of variable data printing (VDP) isn’t new, simple mail merge is a rudimentary form of it. However, using the capabilities of a short-run digital color press is the more sophisticated version of it. We’re seeing a sudden increase in our clients need for small/medium volume variable data with full color solutions.
Our Digital Color Press has been turning out job after job lately. Here in St. Louis Missouri anyway it seems there is an increase in digital demand. It seems the down-turn with the economy is leading companies to desire smaller, lower overhead, and more targeted project requirements.
Many of our clients are cutting back costs on their traditional offset printing. Their opting to shift their resources to the more highly targeted and personalized pieces that digital print technology can offer.
Posted by Daniel at 1:12 pm on March 20th, 2009.
Categories: Direct Mail, General Marketing, Printing Solutions. Tags: Digital Color Printing, Direct Mail, Personalized Printing, Saint Louis Missouri, St. Louis, Variable Data Printing.
I recently read an article by Practical eCommerce, a site dedicated to online merchants and internet marketers. The article is titled “PeC Traffic Report: The Direct Mail Solution” and focuses on increasing website traffic and overall conversion rates using Direct Mail.
It just goes to show you that time tested and proven direct mail marketing is still the most persuasive and, if done correctly, the most effective means of 1:1 marketing available.
You can read the article here:
PeC Traffic Report: The Direct Mail Solution
Posted by administrator at 11:01 am on March 5th, 2009.
Categories: Direct Mail, General Marketing. Tags: Direct Mail, internet marketing, marketing, Postcard Marketing.
