Mail Print Data

Well, the wait is over and Nov. 23rd has past.  This means we are under new guidelines regarding the Move Update Regulations of Standard Class Mail.

Move update refers to methods for making sure that the person or business you are mailing to is still at the address you have for them.  We have partnered with a leader in mailing technology to offer NCOA Full Service Processing.  This will enable us to provide our clients with quick and easy adherence to the new standards.

Learn more about it here:
http://www.inptech.com/ncoa_processing.php

The USPS is going to begin checking mailings for compliance using their current MERLIN program.  MERLIN program, an acronym for Mail Evaluation Readability Lookup INstrument, is a tool that is used by the U.S. Postal Service to assist with the acceptance of business mail.

MERLIN will read the addresses of mail pieces and check them against USPS Change of Address Database to determine if the mailing is compliant.  When a mailing is found to be Non-Compliant the USPS can (an likely will) levy fines against the mailer.

Mailers (that would be us) will require their clients to fill out a Form 6014 (Certification of Move Update Compliance) and/or submit their mail list through NCOA and fill out a PAF (Processing Acknowledgement Form).  It will be required of all mailers to be able to present to the USPS proof that the mailing is Move Update Compliant.

View the 6014 as well as a presentation by USPS on the Move Update:
http://www.inptech.com/resources.php

Quick reminder to everyone that Nov 23rd is fast approaching and we’ll be providing more detailed information on this Blog as well as our main website InpTech soon.

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The first and obvious reason for identifying duplicate pieces of mail going to one person or address is saving money. You’ll save money on printing, postage, and preparation costs. The added benefit is avoiding upset customers or potential customers who receive multiple copies of the same materials.

There is also the advantage of being able to identify abusers of sweepstakes and offers. It gives you a means to enforce policies such as one per household. It will also improve your Mailing Campaign overall effectiveness. You have an advantage to evaluate list sources and determine the quality of those lists.

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