I recently read an article by Practical eCommerce, a site dedicated to online merchants and internet marketers. The article is titled “PeC Traffic Report: The Direct Mail Solution” and focuses on increasing website traffic and overall conversion rates using Direct Mail.
It just goes to show you that time tested and proven direct mail marketing is still the most persuasive and, if done correctly, the most effective means of 1:1 marketing available.
You can read the article here:
