The concept of variable data printing (VDP) isn’t new, simple mail merge is a rudimentary form of it. However, using the capabilities of a short-run digital color press is the more sophisticated version of it. We’re seeing a sudden increase in our clients need for small/medium volume variable data with full color solutions.
Our Digital Color Press has been turning out job after job lately. Here in St. Louis Missouri anyway it seems there is an increase in digital demand. It seems the down-turn with the economy is leading companies to desire smaller, lower overhead, and more targeted project requirements.
Many of our clients are cutting back costs on their traditional offset printing. Their opting to shift their resources to the more highly targeted and personalized pieces that digital print technology can offer.
