Don’t Expect Results from Direct Mail without Consistency
Many organizations/companies start direct mail campaigns with unrealistic goals. Expecting a one-time mailing of a postcard or offer to return substantial profits immediately is idealistic, but impractical. The key to getting your return on investment is consistency and a time-commitment.
I’m assuming you’ve taken the time to hire a professional advertising agency to create a great strategy, offer, and design. I’m assuming too, that you have a great product/service and call-to-action.
You should expect on your first mailing a response rate of about zero.
